MadaiArt, founded in 2006 in São Paulo, is a company focused on the organization and execution of projects in the field of visual arts. It concentrates its activities on the production and creative-strategic development of national and international exhibitions, museums, and cultural events. Its actions are grounded in the extensive and varied experience of its founder, Angela Magdalena, who has produced over 400 exhibitions, ranging from broader initiatives to exhibitions featuring prominent and/or emerging artists.
The flexibility and freshness of its processes, combined with the willingness to tackle new challenges through dynamic projects in contemporary spaces and contexts, as well as rapid communication and extensive use of technology, characterize Madai as a creative, agile, and multidisciplinary structure. This is reflected in the spirit of its team and management.
Throughout these years, Madai has produced and developed museums with interactive and technological proposals, exhibitions in 5 countries with planning and production of historical and contemporary exhibitions featuring Brazilian artists and works, contributing to the dissemination of national art. They have also directed the overall production of the Frestas Triennial 2nd edition, SESC Sorocaba, and collective or individual exhibitions.